Monday, February 16, 2009

Why should restaurants target new movers?

Why should restaurants target new movers?

There are many reasons why a restaurant should target new movers. The most important reason is that new movers typically don't know where to go for carry-out food or to have their dining experience. Many new movers rely on driving around to find local restaurants to eat at.

Research has revealed that New Movers are more likely to change brands as the result of a move.

From small, local diners to large national dining chains, restaurants have looked to New Movers as the most responsive consumers. New Movers are more responsive to new food services than normal consumers, because new movers are looking to establish NEW restaurants for their dining needs.

New Movers Facts

• Approximately 20% of the population moves annually.

• New movers change their purchasing habits 3 times more than established residents.

• New movers eat out an average of 3 times a week.

For over 23 years FMP Direct has been compiling the New Movers Register SM, which identifies roughly 1,500,000 – 2,300,000 new movers monthly. The New Movers Register SM captures highly responsive new movers from a variety of reliable sources including new home buyers, new telephone installations, utility connections, financial sources, continuity club members, book and magazine buyers and other FMP proprietary sources of new mover data. The New Movers Register SM is the largest compilation of new movers information available, updated weekly, and monthly.

New movers are 3x more likely to change their purchasing habits than established residents

FMP Direct's new mover information has been compiled nationally since 1986 and is one of the oldest compilers of new mover information and consistently produces the largest quantity of new mover names. FMP was compiling national new mover information long before companies like Experian, infoUSA, Acxiom, Equifax, TransUnion, TRW and most others.

So if you are interested in reaching the freshest new movers when they are the most receptive to receiving "Welcome to the Neighborhood" type offers and before your competition can, contact Michael Wilmet at FMP Direct today at (847) 816-1919.